Two-thirds of Americans now have smart phones, and that number is growing. Recognizing this trend, Google set out to help all businesses optimize their websites for mobile use, and where better to talk about mobile (lowercase) than Mobile (uppercase), Alabama? The event kicked off with a party at Red Square's offices with workshops held at multiple venues over the next two days. The launch of GoMo was so successful, Google asked Red Square for ideas to take the program on the road.
The following ideas were pitched to Google as three different ways to take the GoMo concept to other business communities.
The Google project was produced by Red Square Agency. My role was creative director.