South Magazine is published twice a year by the University of South Alabama and distributed to alumni and friends. In its previous iteration, South Magazine was a publication of the USA National Alumni Association, but in late 2023, the magazine underwent a significant facelift, and the effort was initiated by the Office of Marketing and Communications in collaboration with the Office of Development and Alumni Relations. With a focus on the University’s 60th anniversary, the editorial content leans into the short but storied history of the University with an emphasis on where we are and an AI-generated look at where we are going. The 48-page publication incorporates illustration, photography and best practices in publication design, and serves as a showpiece befitting of the Flagship of the Gulf Coast. The magazine received a Silver Circle of Excellence Award for magazine design from the Council for Advancement and Support of Education.