You would have to be lacking a soul not to have been moved by Rory McIlroy's palpable show of emotion when he won the 2025 Masters Tournament this past Sunday and clinched the Grand Slam, the first to do so since Tiger Woods in 2001. But enough about golf. Let's talk about the ultimate tchotchke — the green jacket — which, I found out by reading an article in The Athletic, doesn't technically belong to the person who "wins" it. It's still property of Augusta National Golf Club. And, if you happen to win it two years in a row, you don't get a second jacket. The coveted green blazer is custom made by Hamilton Tailoring Company in Cincinnati, Ohio, so it's not your average swag, but something so exclusive it can easily go for seven figures if one ever makes it to the auction block.

Wait — who am I? I typically don't give a rip about golf and here I am droning about green jackets and crying at the end of the Masters. One thing I will say, Augusta National has brilliantly guarded their brand and brought an air of sophistication to the humble egg salad sandwich. And they must make a killing on all the merch — the polos, the straw hats with the ribbon, and the countless other specialty items that don the iconic old school script and almost hand drawn 3D map. I know a good tchotchke when I see one, but I really don't know anything about golf. So if you want to read more about that jacket, here's a link.