Rebranding Project
The University of Alabama's business school set out to be one the best public business schools in the country, and in order to compete with top-tier schools, they needed to look the part. This involved a new, fresh identity and family of icons that unified the many departments in both the graduate and undergraduate schools, and the new logo, color palette, fonts and icons were used in collateral, signage, merchandise and web design.
Logo
Program Icons
A wax seal was used by the Dean on official correspondence, and the idea combines the modern logo with the rich traditions of the University and Culverhouse.
Icons were stenciled on campus sidewalks to introduce the system to students and faculty.
T-Shirts
Merchandise
Magazine
Website
Campaign created by RSQ. My role: Creative and design direction.