Out of the box thinking
The University’s logo had been an integral part of its identity for more than 50 years, but it needed a refresh. So in 2016, it busted out.
The logo was just the beginning
It was the Wild West when it came to collateral design and the University’s identity. The rebrand was an opportunity to introduce brand guidelines and rules for what everything should look like, starting with colors, fonts and unit identities for all colleges and departments.
Take note
New business papers printed in the primary colors on bright white paper elevated the look of correspondence while templates for memos, agendas and fax cover sheets kept everyone on the same page.
Making a point
Creating an easy-to-use PowerPoint template for use across all departments and disciplines was critical.
Show them why
Our target is always on their devices, and video is a great way to engage them. Our video team is amazing at telling our story, so we continually produce compelling content and show them why they should come to South.
World Wide Reach
South’s website is critical to the brand, as it is often the first opportunity we have to make an impression. We continually add features, organize information and optimize content to make it as user-friendly as possible and attract students and faculty from around the world.
Everything else
When the logo changed, everything had to change. And it continues to evolve to meet the needs of campus clients and to make the University look its best to our external audiences.
