Peloton: The First Decade is a printed and digital work of “fan nonfiction.” It tells the story in great detail of a brand that I love, and chronicles its swift rise to the top in the connected fitness category in the form of an illustrated timeline, anecdotes and listicles of music collabs and instructor endorsements. The project was a joint venture with The Clip Out, a Peloton fan podcast, and while the project wasn’t initiated by Peloton, they liked it enough to distribute it to all employees during a company meeting in July 2023.
