Poll Patrol is a community-wide initiative to make sure that everyone who can vote is not only registered to vote, but follows through and casts their ballot on voting day.
The Poll Patrol App allows users to register to vote and vote using facial recognition software.
Poll Patrol Ambassadors are easy to spot in branded red and teal t-shirts.
Poll Patrol Ambassadors travel to locations in a branded passenger van.
Billboards promote the Poll Patrol App.
Instagram messages promote the brand and drive users to download the app.
Facebook is used to share the location of the Ambassadors and promote registration.
Posters are placed in community facilities to promote Poll Patrol events.
The messages on the posters are tailored to the audience.
Branded merchandise such as buttons, pens and stickers are given to people when they register with a Poll Patrol Ambassador.
Voters receive t-shirts for their efforts.
Poll Patrol isn’t real, but it should be. It is a fictitious brand I created for my Professional and Creative Portfolio class (CA 471) at the University of South Alabama. Students selected brands from nine creative briefs and spent the semester building out a branding campaign for their brand of choice. No one selected Poll Patrol, so I used it as a teaching tool. Whenever they were assigned a project, I did one, too, including building out a website to feature the work.