Get Hideous

This point of sale campaign was designed to promote a shot liqueur that actually tasted good. The message acts as an apology for the trouble one might encounter as a result of drinking Hideous and offers up solutions with these tear-off phone numbers to call “in case of emergency.”

Posters were placed in restrooms and throughout bars with tear-off phone numbers that, when dialed, yielded a recorded message assisting callers in their Hideous dilemmas.

Tent cards were placed throughout bars, and patrons were encouraged to take the one that best describes themselves or a friend or come up with their own sentiment. Once the sticker was gone, this message that remained was: “Hideously out o… — Tent cards were placed throughout bars, and patrons were encouraged to take the one that best describes themselves or a friend or come up with their own sentiment. Once the sticker was gone, this message that remained was: “Hideously out of luck.”

Copy on the back of drink coasters answers the copy on the front.

The campaign for Hideous Liqueur was created by Red Square Agency. My role in the project was art direction and taste tester.